AI Insights · Timothy · July 2022
Top 5 Hybridcasual Games on iOS in the UK: Q2 2022 Performance
In Q2 2022, the top 5 hybridcasual games on iOS in the UK showed varied weekly trends in downloads, revenue, and active users, with some games experiencing significant fluctuations.
In the second quarter of 2022, the top five hybridcasual games on iOS in the United Kingdom exhibited diverse performance trends across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look into how these games fared during this period.
Zen Match - Relaxing Puzzle saw a notable decline in weekly downloads, starting at 18.3K at the end of March and dropping to approximately 4.3K by the end of June. Weekly revenue followed a downward trajectory as well, peaking at around $39.6K in late March and descending to approximately $27.7K by the end of June. The game's weekly active users also showed a consistent decline, from around 153K to 88.3K over the quarter.
Beatstar experienced mixed trends. Weekly downloads remained relatively stable, fluctuating between 8.3K and 16.9K. Revenue showed a peak of about $67.6K at the end of March but dipped significantly to around $14.8K by mid-June, before recovering to $37.9K in the final week. Active users remained relatively stable, hovering around the 45K mark, with a slight increase towards the end of June.
Rush Royale: Tower Defense TD maintained a steady performance in weekly downloads, averaging around 5K to 9K. Revenue showed minor fluctuations, starting at $25.2K and ending at $21.6K. Active users exhibited a slight decline, from about 36.5K to 33.7K throughout the quarter.
Kingdom Guard: Tower Defense TD had a varied performance. Weekly downloads saw a significant drop from 3.5K to about 1.6K. Revenue peaked at $32.7K in mid-April but saw a decline to approximately $20K by the end of June. Active users decreased from around 7.5K to 5.4K during the same period.
Sniper 3D: Gun Shooting Games showed a steady trend in weekly downloads, starting at 8.6K and peaking at 14.2K in late May before declining to 6.9K by the end of June. Revenue remained relatively stable, fluctuating between $11.1K and $17.7K. Active users saw minor fluctuations, averaging around 65K, with a peak of 71.6K at the end of May.
These insights highlight the dynamic nature of the hybridcasual games market on iOS in the UK for Q2 2022. For more detailed data and trends, visit Sensor Tower.
